🚀The bigger picture of the Metaverse wearables

🚀The bigger picture of the Metaverse wearables

Read time: 4 mins 43 secs

Hi to all 32 subscribers that trusted me to deliver interesting insights to their inboxes! 👋

This is a weekly newsletter brought to you by a former fashion editor, aka me, Lina. I will particularly cover digital wearables and their role in the gaming and fashion industry. I will do what I do best - listen and report. So The Wearables Daily will feature and acknowledge all industry talents and tell their stories.

Disclaimer: I have to say this - this is not financial advice! 🙈

Follow me on Twitter and check Notion for a daily dose of Metaverse ✌️If you're wondering who I am, check my links.

EVENT OF THE WEEK

#WAGMI Fantasy @ DCL Babydolls

Let's start with the fun stuff, and this week was all about fantasy in the Metaverse world. Everyone knows - DCL Babydolls is a magical place in Decentraland with well-curated music by the master herself @tangpoko. I was on a mission to find the best-dressed avatar and surprise someone special with a gift. After all, we're here for fun, aren't we? You all posted some amazing Fantasy outfits, and I am sure, we're going to make best-dressed a tradition. 👸🏿

BEST-DRESSED WINNER ANNOUNCEMENT!

@iamckbubbles wearing SUPERNINA's Moon Stars Neon Wonder Mood Glow & Roustan's Glowing Upper & Lower Body Paint, CONGRATS! DM me your addy, and I will send you one of my favorite wearables!

EXCLUSIVE INTERVIEW

The bigger picture of Metaverse wearables: Laurynas Jokubaitis

Forbes 30 under 30, investor & builder in Web3/crypto

What is the history of wearables? How did it become what it is today? It all started with games. Players have been actively buying skins, clothes and accessories for their game characters for the past 10/15 years. One of the earliest examples being Counter Strike skins. The interesting part is that those skins didn’t affect the game play at all. The only utility was to look cool and be different.

What’s happening now - why do wearables matter? Games are increasingly becoming more social. Good example: massive success of Travis Scott concert on Fortinite. In games like Fortnite or Roblox, you spend time with your friends, build relationships, hang out and go to parties together. Social experiences naturally lead to mimetic desires and fundamental “need” to look good and express yourself. Same as in real life. Therefore, people spend massive amounts of money on skins in games and virtual worlds. Mainly, to differentiate themselves without any upgrade on performance. Overall, the annual market for game skins is approximately $40bn, while Fortine generated more than $9b in revenue in two years mainly selling skins. For the younger, looking cool online is as (if not more) important as looking cool in real life.

What is your vision for the future of wearables? The trend of games becoming social platforms will continue. People will spend more time in virtual online environments and the type of activities will dramatically expand: from work to shopping, to different kinds of entertainment and education, to many others that we cannot think of now. Naturally, you will meet and engage with a lot of new people there. In those virtual environments, your avatar will be representing you. Therefore, you will want to look cool. You might want to dress your avatar one way when going to a concert and another when going to a virtual classroom. As types of activities people do in virtual environments increase, the need for virtual clothing will increase as well. Virtual clothes will be a key piece for self-expression. Moreover, in-game items will increasingly be owned by their players as NFTs. That opens the door for creators to monetise their skill by creating and selling wearables as NFTs. That in turn expands the possibilities for self-expression even more. You can suddenly search and find interesting designs from creators all around the world! The future looks bright!

CHARTS OF THE WEEK

Creators by total volume of sales in past 7 days, Decentraland

#1 JAR0D #2 DOKI #3 ButterflyPrawn #4 KingX

METAVERSE LINKS WORTH CHECKING

#1 Artisant x Pixelord drop

The two artists teamed up to create something special - NFT wearables inspired by the legendary PIXELORD GM PUNKS collection - designed and carefully tailored by @digital.fashion.princess and minted on ARTISANT. Wearables are compatible with ReadyPlayerMe avatars.

#2 Meta avatar store teams up with DRESSX

@dressx becomes the first digital-only fashion company to launch 3D collection on @meta Avatar Store. The largest digital fashion retailer and a native 3D fashion creator, DRESSX, now offers a collection of 3D outfits for users to purchase for their avatars across Meta, including on Instagram, Facebook, and Messenger.

#3 No NFTs in Minecraft

Microsoft-owned video game Minecraft banned NFTs from its game Wednesday, becoming the latest title to join the battle between the traditional gaming world and Web3. According to the CoinDesk, "the biggest loser of Minecraft’s announcement has been NFT Worlds, a Web3 gaming project focused on third-party blockchain and NFT Minecraft integrations. Prices for the project’s NFTs plummeted 70% following the announcement, though the project’s developers say they won’t be abandoning the community."

#3 FABRICANT X WoW MINT

WoW and The Fabricant Studio holders and selected participants are invited to co-create unique digital fashion NFTs. The mint is now open! I know I have already minted mine. 💘

SNEAK PEAK INTERVIEW

Maryana from Decentraland: I want to contribute to something that may be revolutionary in the future!

SHOP THE LOOK

#1 Hair - DOKI, #2 Face - DOKI, #3 Aura - DOKI, #4 Dress - DefiniteCash, #5 Walkman - MikeHunt

That's all from me this week, and see you in the Metaverse! ✌️