When digital meets IRL
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This is a weekly newsletter brought to you by a former fashion editor, aka me, Lina. I will cover digital wearables and their role in gaming and fashion.
The Wearables Daily feature and acknowledge all industry talents and tell their stories.
It's so strange to be excited about things that don't really exist. Well, I know I am. This week, I was traveling to Paris to see something that didn't exist. As a DressX Genesis NFT holder, I won a spot on the Clara Danguin fashion show during Paris Couture Week. Exclusive looks were not only part of the physical catwalk but also part of the AR experience.
Here are a few digital projects bridging or confusing IRL and digital together!
Cosmic dance by Clara Daguin
In her newest collection, Clara Daguin continues exploring what constitutes her DNA, this time through a Cosmic Dance – a journey through time and space – set in the ballroom of Marie-Laure de Noailles, today the Maison Baccarat.
This week, Clara Daguin presented her collection during Paris Couture Week. In collaboration with DressX, guests could experience real-life looks and try them or even buy the AR version of each model.
The Empress's organza dress is embroidered with luminous lips and a uterus motif. The Empress signifies a strong connection with our femininity. Femininity translates in many ways – elegance, sensuality, fertility, creative expression, nurturing – and is necessary for creating balance in both men and women.
SPIN by LABLACO
Lablaco, a universal platform connecting all stakeholders to accelerate digitization and transition toward a multi-dimensional circular economy for fashion, showcased its digital collection SPIN at Paris Couture Week.
In the middle of the iconic Galeries Lafayette department store, visitors can explore new models by immersing themselves in VR and AR.
Every visitor could claim a free NFT. A fashion item on FLOW blockchain.
Not your Moms Birkin
Last year, Hermès filed a lawsuit alleging, among other things, that Rothschild, creator of the NFT project Metabirkins, is infringing and diluting its famous Birkin and Hermès marks. The trial is set to begin on the 30th of January. (Yes, on Monday!)
"The trial will be pivotal in the Web3 and digital goods space as it raises and potentially answers abstract questions about the meaning of a luxury handbag in an increasingly digital world. Key questions include how artwork is distinguished from luxury goods and if a brand's trademarks for products, such as those that protect Hermès's physical Birkin handbags, extend into the digital sphere." writes Business Vogue reporters Maghan McDowell and Madeleine Schulz.
Sneak peek interview with Melanie Arakaki, UX lead @ Decentraland
What's the future of digital fashion in your eyes?
I think digital fashion is a new business opportunity for existing brands and also opens the doors to many new designers who couldn't find their place within the traditional fashion industry. I expect digital fashion to not just imitate traditional fashion but propose new experiences. Avatars are an extension of our personas, but they don't necessarily need to look like us. The digital world enables us to be whatever we want to be. It should be more than just a way to achieve or recreate looks that are hard to achieve IRL. It should create looks we could have never imagined in the physical world. During the Metaverse Fashion Week, we could see a great example with the cat models by Dolce & Gabbana.
Related to this, I am aware that it might be very complex, but one thing I would love to see in Decentraland is diverse body shapes and the removal of body shape binarism based on gender. I think this would be something that will add a lot more expression to the avatars.
Full interview with Melanie coming soon!
Interesting and worth checking
Disclaimer: I have to say this - this is not financial advice! 🙈