#41 | What is digital fashion?

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This is a weekly newsletter brought to you by a former fashion editor, aka me, Lina. I will cover digital wearables and their role in gaming and fashion.

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Digital fashion has opened up new possibilities for creativity and self-expression, allowing designers to push the boundaries of what is possible in terms of form, texture, and even functionality.

Overall, digital fashion is still a relatively new and rapidly evolving field, and it will be interesting to see how it continues to develop and shape the future of the fashion industry.

Origins of digital fashion

Digital fashion refers to clothing designs and accessories that are created entirely using digital technologies such as 3D software and virtual reality. These designs can then be worn and displayed in virtual environments, through social media or gaming platforms, or even in augmented reality.

The origins of digital fashion can be traced back to the late 1990s and early 2000s when fashion designers and artists began to experiment with 3D modeling software to create virtual garments and accessories. However, it wasn't until recently that digital fashion gained mainstream attention and recognition, as technological advancements have made it more accessible and affordable for designers and consumers alike.

Where can I wear digital fashion?

Digital fashion is worn and displayed in virtual environments, such as social media, gaming platforms, or even in augmented or virtual reality. The process of wearing digital fashion can vary depending on the platform or technology being used.

Here are a few examples of how digital fashion can be worn and displayed:

  1. Social media: Digital fashion can be worn and displayed on social media platforms such as Instagram, where users can share photos and videos of themselves wearing virtual clothing and accessories.

  2. Gaming platforms: Digital fashion can be worn and displayed in virtual worlds or gaming platforms, where users can create and customize avatars and dress them in virtual clothing and accessories.

  3. Augmented reality: Digital fashion can be worn and displayed in augmented reality using smartphone apps or other devices that allow users to superimpose virtual clothing and accessories onto their physical environment.

  4. Virtual reality: Digital fashion can be worn and displayed in virtual reality, using specialized headsets and software that allow users to fully immerse themselves in a virtual environment.

Digital fashion pioneers

The digital fashion industry is still in its early stages, but there are already several creators who have gained popularity and recognition in the space. Here are a few examples:

  1. The Fabricant: The Fabricant is a digital fashion house that creates and sells high-end digital clothing and accessories. They are known for their stunning and innovative designs, and have worked with brands such as Puma and Tommy Hilfiger.

  2. DressX: e-commerce platform that specializes in selling virtual fashion products. This platform allows customers to purchase collections of digital clothing created by world-renowned designers. DressX offers a wide variety of digital fashion styles, colors, and forms that can be customized to meet the specific needs of each client.

  3. Johanna Jaskowska: Johanna Jaskowska is a digital artist and designer who has gained popularity for her "Instagram filters as fashion" designs, which have been worn and shared by celebrities and influencers.

These are just a few examples of the many talented and innovative creators working in the digital fashion space.

Buying digital fashion

You can buy digital fashion from various e-commerce platforms specializing in virtual clothing. Here are some popular platforms where you can buy digital fashion:

  1. Droffo - a digital fashion marketplace where you can buy and sell digital fashion items. For now, the platform offers digital wearables for Decentraland and Hyperfy worlds.

  2. DressX is a popular e-commerce platform offering a wide range of digital clothing designed by world-renowned designers.

  3. The Fabricant - This digital fashion house offers unique digital clothing and accessories designed to be worn in virtual environments.

  4. Carlings - This is a Norwegian fashion retailer that sells digital clothing online. They offer a range of digital clothes that can be customized to fit different body types and styles.

  5. Tribute Brand - This digital fashion brand offers a range of digital clothing and accessories designed to be worn in virtual environments.

  6. RTFKT - This digital fashion brand offers a range of limited-edition virtual sneakers and other digital products.

Interesting and worth checking

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Disclaimer: I have to say this - this is not financial advice! 🙈

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