New Brands Ready to Metaverse
Read time: half a pizza
This is a weekly newsletter brought to you by a former fashion editor, aka me, Lina. I will cover digital wearables and their role in gaming and fashion.
The Wearables Daily feature and acknowledge all industry talents and tell their stories.
I know. Blockchain, NFTs, Web3, and Metaverse - are the most popular buzzwords now on the Internet. But the thing is, while it's buzzing, some brands and creators are really working on it.
I talked with many founders and creators, and I have noticed that they all talk about interoperability. They all say it's an inevitable promise o what the term Metaverse holds. Until we get there, many brands and creators are joining the space. Sometimes they're just experimenting; sometimes, it's part of a bigger marketing strategy. Either way, they're here, selling NFTs and participating in virtual life. Today, I gathered a few pieces of news that, I believe, will impact how we navigate Web3.
See you next Friday - I will be your ultimate guide to an upcoming Metaverse Fashion Week. :)
DressX Raises $15 Million
The funds raised will be deployed with a focus on the interoperability of its digital fashion assets, improving the performance of the DressX app and NFT marketplace, growing the community, and further partnerships with social and gaming platforms across traditional media and the metaverse.
Counter-Strike skin sold for $160,000
Blogger Jake Lucky reported that one of the rarest Counter-Strike AK-47 skins, Wild Lotus, was sold on the Chinese platform BUFF163. It consists of four holographic Reason Gaming stickers that were available during the 2014 EMS One Katowice Championship. It was sold for $160k.
This AK-47 CSGO skin just sold for nearly $160,000
What else could you buy for that much
— Jake Lucky (@JakeSucky)
Mar 14, 2023
Shiseido metaverse activation
Japanese beauty brand Shiseido is amping up its metaverse activations to commemorate its 150th anniversary. In partnership with Cult, a British-based Web3 agency, the Japanese beauty giant has unveiled its #AliveWithBeauty campaign featuring a limited collection of 150 exclusive NFTs.
Clarins enters the Web3
The main inspiration is the newly launched Clarins Precious, Clarins’ first luxury skincare line. The NFT collection follows the creation of Clarins T.R.U.S.T. in 2022, a blockchain-based traceability platform designed to give clients an all-access view of the journey each Clarins product makes
Valentino Rossi racing in the metaverse
Moto Island is the new world built around Valentino Rossi in the popular virtual world Roblox. It consists of high-octane races in an open world. The Valentino Rossi experience is the first incursion into virtual worlds for VR46 Metaverse, the company developing the image of the Italian champion in gaming and metaverse.
Interesting and worth checking
#2 digital wearable of the week
#3 competition of the year
OMG. Droffo Season 3 is now LIVE! But wait... we increased the prize pool to 550 MANA! 😱
🪐2 x 100 MANA for the buyer raffle 👀
🪐200, 150 & 50 MANA for top 3 sellers! 🏆
Our past winners: @NikkiFuego92@Clammyeth x 2 @EmpressRaeon@DCLMETATIGER
— Droffo (@Droffowear)
Mar 14, 2023
#4 meet the Metaverse
Disclaimer: I have to say this - this is not financial advice! 🙈