- The Wearables Daily
- Posts
- Metaverse newcomers
Metaverse newcomers
Metaverse newcomers
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This is a weekly newsletter brought to you by a former fashion editor, aka me, Lina. I will particularly cover digital wearables and their role in the gaming and fashion industry.
The Wearables Daily will feature and acknowledge all industry talents and tell their stories.
Marimekko has entered the Metaverse
Marimekko, a Finnish textiles, clothing, and home furnishings company, has entered the Decentraland Metaverse. First, with its signature field of flowers, Marimekko tells the story of the brand's history. Then, as the NPC character walks you by it, the user is invited to collect limited edition branded Decentraland wearables as collectible NFTs.
Jump into the Marimekko flower field here.
Beauty brand L'Oreal collaboration with Ready Player Me
L'Oréal announces a new, multi-brand beauty partnership with Ready Player Me, the leading cross-game avatar platform for the Metaverse. Maybelline New York and L'Oréal Professionnel will now offer exclusive makeup and hairstyles for avatars on Ready Player Me.
Explore the platform here.
Nike launches .SWOOSH
Nike introduced .SWOOSH - the home for Nike's virtual creations, a platform for the web3 curious that prioritizes education and inclusion.
.SWOOSH is currently in a closed beta phase. If you haven't gotten an invite access code yet, you can still join the waitlist to be one of the first to know how to claim your spot.
Nike virtual creations will include sneakers, apparel, accessories, and other collectibles you can wear in games or other immersive experiences. Some Nike virtual creations will also unlock benefits for you in the physical world, like access to IRL products and exclusive events.
Visit the marketplace here.
Droffo launches a new wearables marketplace
Droffo marketplace invites you to its Decentraland launch party on Tuesday, Nov 22.
With a great custom build done by local Decenraland builders House of Tang, Droffo marketplace will celebrate Decentraland wearable creators!
5 different creators created MYTHIC wearables just for this occasion.
The first 50 shoppers that shop on Droffo will get a random wearable from the iconic creator. 1 lucky buyer will win 100MANA. Complimentary wearables for all shoppers during the event!
Creators that are celebrated: Doki, Michi Todd, Tangpoko, FeekaCafe (Malloy & Sam), and Mana Daiquiri.
Little peek to some of the MYTHICs
An exclusive fashion show will be held in a build surrounded by the performance of local artist Serena Elis. So come dance with us, participate in a treasure hunt and win extra wearables.
The link to the party's location is here.
To know more about the party listed to No Pants Friday Twitter Space!
Another No Pants Friday is finally here and what an epic one!
This week @Clammyeth and I talk about the recent hype around @Droffowear with @lenalisabona and @jokubaitisL 🛍️
Meanwhile pants will fly as we have the queen of WAGAMI @tangpoko to take us to the moon🚀
— MichiTodd.eth 👽🅰️ (@michi_todd)
4:02 PM • Nov 17, 2022
SHORT INTERVIEW
Co-founder @ Droffo
You're the one behind Droffo's design and UX. What was the most important thing to you while creating this platform?
First and foremost is always a great user experience. To achieve that, I had to dive into metaverse marketplaces and compare it with real-life clothing marketplaces, as they're much more advanced. I've spent many hours analyzing it and brainstorming how to make the best possible experience for buying and selling digital wearables. Designing a marketplace product is always a challenge because you have to think about both buyers and sellers, which are totally different use cases.
You're a creator yourself. What kind of Metaverse do you explore, and what is your take on living a digital life?
I always try to put myself in my product's users' shoes, so I became a creator and Decentraland user myself. I bought some wearables, and I created a couple of them myself. That really helped me understand the pain points of the Decentraland marketplace. As for digital life, I think we're already living it with all the social networks and online games. Metaverses is just another medium that is still quite new but constantly growing.
How do you see the future of digital wearables and fashion?
I believe it should eventually become much more inclusive. Nowadays, you need a lot of technical knowledge to create and sell digital wearables. Not that long ago, it was the same with real-life clothing. But now, every teenager can easily design a t-shirt or a hoodie and sell it online or wear it themselves. It should come to metaverses as well. I see a huge potential in digital wearables because the digital environment doesn't limit you. You can basically create anything - flying objects, auras, glowing skins, etc. which would not be possible in real life. That really opens your creativity. I can't wait to see more fashion brands joining metaverses and see what they come up with.
NEW & NOTEWORTHY DECENTRALAND WEARABLES
Welcome to the curated place, where I will list the newest and the finest wearables published by Decentraland creators. Let's all take a moment and appreciate the most fashionable items this week.
DECENTRALAND WEARABLES
#1 MVMF '22 SoundR ShelfLives by FeekaCafe
#2 Springfield Hooded Down Coat by DeuSens#ead0
#3 Off Duty Superhero by Fernando
INTERESTING AND WORTH CHECKING
#1
#2
#3
Disclaimer: I have to say this - this is not financial advice! 🙈